We see commercials all around us. From traditional television and billboard ads, to social media banners and pre-video plugs, this advertising creates awareness in society not just on convincing people to buy products, but also informing about social issues around them or in the society. A good commercial tells a story that the audience can connect  with, but a bad commercial can literally kill a product or company overnight. This was the case with one popular fast food chain.

Infrastructure industrialization

Industry, innovation and infrastructure

Write persuasive text (e.g., advertisement, paragraph) that attempts to influence the reader.

WRI.3.3.4.PO 1

WRI.4.3.4.PO 1

Write persuasive text (e.g., advertisement, paragraphs) that attempts to influence the reader.

WRI.5.3.4.PO 1

Examine ways media reflects contemporary culture and art across the globe (e.g., comic books, graphic novels, blogs, commercials, photography, video)

AR.7.VA.7.7.5

Describe devices actors use to convey meaning or intent in commercials on television.

TH.5.4.2

Appreciating how mass media use dramatic structure in commercials, television, broadcast journalism, and film to communicate a message allows one to think critically.

TH.5.S.3.GLE.4.RA.3

Write and record a message (e.g., advertisement, weather reports, phone messages, etc.).

FL.3-4.3.3-4.5

Review typical current TV commercial clips and create a simplified advertisement for a product from the target culture.

FL.5-6.6.5-6.2

Write to persuade an audience to purchase a product or change a rule, e.g., advertisement, letter to principal about dress code.

LA.4.W.39

Identify the purpose of a media message in TV commercials and advertisements

LA.3.2.4f.2

LA.4.2.4f.2

Identify the difference between a stated purpose and an underlying reason in TV commercials and advertisements

LA.5.2.4f.4

LA.6.2.4f.4

Recognize and identify how propaganda and persuasive techniques are used in a variety of forms (e.g., television, commercials, movies, advertisements, newspapers, billboards, magazines, catalogues and packaging) to enhance the meaning of a text

LA.6.2.5i, 2.5j.3

Describe the difference between a stated purpose and an underlying reason in TV commercials and advertisements

LA.7.2.4f.4

LA.7.2.5i, 2.5j.3

LA.8.2.4f.4

LA.8.2.5i, 2.5j.3

Analyze the difference between a stated purpose and an underlying purpose in media messages (e.g., TV commercials, radio, Internet, video games, advertisements)

LA.8.2.7b.2

Analyze the difference between a stated purpose and an underlying reason in TV commercials and advertisements

LA.9.2.4f.4

Recognize and identify how propaganda and persuasive techniques are used in a variety of forms (e.g. television, commercials, movies, advertisements, newspapers, billboards, magazines, catalogues and packaging) to enhance the meaning of a text

LA.9.2.5i, 2.5j.3

LA.9.2.7b.2

LA.10.2.4f.4

LA.10.2.5i, 2.5j.3

LA.10.2.7b.2

LA.11.2.4f.4

LA.11.2.5i, 2.5j.3

Evaluate the difference between a stated purpose and an underlying reason in media messages (e.g., TV commercials, radio, Internet, video games, advertisements)

LA.11.2.7b.2

LA.12.2.4f.4

LA.12.2.5i, 2.5j.3

LA.12.2.7b.2

Recognize health products in advertisements, such as in magazines and television commercials.

HE.K.HE.K.B.1.In.c

Recognize a health product in an advertisement, such as in a magazine or television commercial.

HE.K.HE.K.B.1.Su.c

Recognize media messages that relate to health behaviors, such as commercials for fast food, milk, and candy make you hungry.

HE.1.HE.1.C.2.In.d

Recognize a media message that relates to health behavior, such as commercials for fast food, milk, and candy, make you hungry.

HE.1.HE.1.C.2.Su.d

Identify advertisements for health products, such as television commercials, advertisements in magazines, and product packaging.

HE.1.HE.1.B.1.In.c

Recognize an advertisement for health products, such as a television commercial.

HE.1.HE.1.B.1.Su.c

Associate a common advertisement with a health product, such as toothpaste.

HE.1.HE.1.B.1.Pa.c

Recognize a media message related to health behavior, such as an advertisement for beverages or breakfast cereals.

HE.2.HE.2.C.2.Pa.d

Describe ways media and technology influence family health behaviors and the selection of information, products, and services, such as providing severe weather alerts, health product commercials, carbon monoxide detectors, and microwave ovens.

HE.5.HE.5.C.2.In.e

HE.5.HE.5.C.2.In.f

Recognize ways media and technology influence family health behaviors and the selection of information, products, and services, such as providing severe weather alerts, health product commercials, carbon monoxide detectors, and microwave ovens.

HE.5.HE.5.C.2.Su.e

HE.5.HE.5.C.2.Su.f

Identify how the media influences peer and community health behaviors, such as by airing derogatory music lyrics, anti-drug public service announcements, and sport beverage commercials.

HE.6.HE.6.C.2.In.f

Recognize cultural changes related to health beliefs and behaviors, such as the availability of school breakfast programs, fast food menus, and fitness programs.

HE.6.HE.6.C.2.In.j

Recognize how the media influences peer and community health behaviors, such as by airing derogatory music lyrics, anti-drug public service announcements, and sport beverage commercials.

HE.6.HE.6.C.2.Su.f

Recognize a cultural change related to health beliefs and behaviors, such as the availability of school breakfast programs, fast food menus, and fitness programs.

HE.6.HE.6.C.2.Su.j

Recognize a way the media can influence peer or community health behaviors, such as by airing derogatory music lyrics, anti-drug public service announcements, or sport beverage commercials.

HE.6.HE.6.C.2.Pa.f

Identify how messages from media influence health behaviors, such as using sports figures to promote fast food, using provocative images in film and print advertisements, and portraying smoking as appealing.

HE.7.HE.7.C.2.In.e

Identify ways messages from media influence health behaviors, such as using sports figures to promote fast food, using provocative images in film and print advertisements, and portraying smoking as appealing.

HE.7.HE.7.C.2.Su.e

Explain how healthy behaviors can affect health status, such as healthy fast food selections, regular medical screenings, and regular physical activity.

HE.9-12.HE.912.C.1.In.a

Identify how healthy behaviors can affect health status, such as healthy fast food selections, regular medical screenings, and regular physical activity.

HE.9-12.HE.912.C.1.Su.a

Recognize ways personal health can be affected by healthy behaviors, such as healthy fast food selections, regular medical checkups, and physical activity.

HE.9-12.HE.912.C.1.Pa.a

Examine the role of individual responsibility in enhancing health, such as making good fast food choices, recognizing the influence of media messages, and recognizing the future impact of lifestyle choices.

HE.9-12.HE.912.P.1.In.a

Explain the role of individual responsibility in enhancing health, such as making good fast food choices, recognizing the influence of media messages, and recognizing the future impact of lifestyle choices.

HE.9-12.HE.912.P.1.Su.a

Identify that it is important to take personal responsibility in enhancing health, such as making good fast food choices, recognizing the influence of media messages, and recognizing the future impact of lifestyle choices.

HE.9-12.HE.912.P.1.Pa.a

Present an original production (e.g., TV commercials, ads, skits, songs) using known vocabulary and grammatical structures.

FL.4-5.28.D.2c

Evaluate influences upon elections (e.g., editorials, television and radio commercials, public opinion polls, web sites).

SOC.8-10.14D.3

Identify ways in which health messages are communicated (e.g., TV commercials, ads).

HE.8-12.22D.1

Demonstrate comprehension of selected materials (e.g., advertisement, cartoon, instructions, news article, play, report) with assistance from resources.

FL.6-8.29C.1

Create simple non-print media messages (e.g., tape recordings, cartoons, commercials, videos) in the target language modeled on media examples using available technology.

FL.6-8.29C.3

Explain how the arts are used in commercial applications (e.g., posters, TV commercials, package design, industrial design).

DA.3-5.27A.6

Analyze how the arts are used in commercial applications (e.g., posters, TV commercials, package design, industrial design).

DA.4-6.27A.5

MU.3-5.27A.6

MU.4-6.27A.5

VIS.3-5.27A.6

VIS.4-6.27A.5

Recognize common signs and logos and identify commercials or advertisements.

LA.K.ML.2.1

I can understand a radio advertisement for products I know.

FL.9-12.1.NH.L.2.d

Explain more than one purpose for presenting art (e.g., building a portfolio, curating an exhibit in a museum, producing an advertisement campaign).

ARTS.1-2.V.P.04

Analyze characteristics of restaurant menu items and methods of preparation to identify healthier food choices one can make when eating out, including at fast food restaurants.

HE.7-8.1.1.6

Students will compare and contrast arguments supporting and criticizing globalization by examining concerns including: ethnic diversity vs. homogenization (e.g., shopping malls, fast food franchises, language, popular culture)

SOC.10.9b.1.h

Create an advertisement, using words and pictures, to illustrate an opinion about a product

LA.3.W.3.7

read and form opinions about a variety of literary and informational texts and presentations, as well as persuasive texts such as advertisements, commercials, and letters to the editor

LA.PK-6.3.1.1

make decisions about the quality and dependability of texts and experiences based on some criteria, such as the attractiveness of the illustrations and appeal of the characters in a picture book, or the logic and believability of the claims made in an advertisement

LA.PK-6.3.1.2

Be aware that what you see and hear in the media (e.g. television programs and commercials; movies; billboards, posters, and magazine advertisements; radio; music; games; social media) sometimes make risky decisions and behaviors look fun. Make good choices for your safety, health, and relationships.

HEAL.PK-6.ORH.E.17

With teacher guidance, identify the musical qualities that give persuasive music (such as soundtracks, commercials, protest songs) its effect on the perspectives and beliefs of the listener.

ARTS.MU:Cn10.1.8.b

ARTS.MU:Cn10.1.H.8.b

ARTS.MU:Cn10.1.E.8.c

understand that a public service announcement (PSA) is an advertisement for the benefit of the public and the purpose can be to raise awareness

LA.CM.6.3.EU.2

recognize that a public service announcement (PSA) is an advertisement for the benefit of the public. The purpose of a public service announcement can be to raise awareness. (e.g., advertisements targeting tobacco cessation).

LA.6.6.3.A

recognize that a public service announcement (PSA) is an advertisement for the benefit of the public. The purpose of a public service announcement can be to raise awareness (e.g., advertisements targeting tobacco cessation).

LA.8.8.3.H

Encourage limited television time and engaging in physical activity during commercials.

AAAA.1.3.1.E

Identify techniques used in television to present commercials and other information (animation, close-ups, sound effects, music, graphics).

LA.1.M.1

Identify techniques used in television (sound effects, music, graphics, close-ups), and use knowledge of these techniques to distinguish between commercials and other information.

LA.3.M.1

explain the positive and negative impacts of advertisement techniques used in various genres of media to impact consumer behavior;

LA.4.14.A

consider the difference in techniques used in media (e.g., commercials, documentaries, news);

LA.5.14.B

design an advertisement for a particular audience.

LA.9-12.J.5.D

identify healthy and unhealthy food choices such as a healthy breakfast and snacks and fast food choices;

HE.2.1.D

evaluate the spread of cultural traits to find examples of cultural convergence and divergence such as the spread of democratic ideas, U.S.-based fast-food franchises, the English language, technology, or global sports.

SOC.9-12.3.18.D

differentiate between various styles of restaurant services such as table, buffet, fast food, fast casual, and quick service;